Genesis Europe Finds Boss In Ex-Audi Sales Exec

Genesis has chosen former Audi sales boss Dominique Boesch as the new head of its European division. He will take up the role on October 1st, 2020 and report directly to Jaehoon Chang, global head of the brand.

Boesch had a long 22-year tenure at Audi, where he worked as Sales Director in France before serving as Managing Director in Korea, Japan and China. Later on, he returned to Europe to head the brand’s future Global Retail Strategy.

“I feel privileged and excited to join Genesis Motor Europe and bring an ambitious Korean contender to the region,” he stated. “The brand will stand out through dynamic design, athletic performance, truly premium customer service and a driving experience tailored to European roads. Europe is the spiritual home of the premium car market and I am certain that the Genesis models we plan to launch here will be a pleasant surprise to many.”

The Korean carmaker has yet to announce an exact date for when it will launch its services in Europe. They also haven’t specified which models will be available there as of yet. We know that before the coronavirus pandemic, they were planning a roll-out this year, with a focus on the UK market.

Working underneath Boesch will be Enrique Lorenzana, the new head of sales for Genesis in Europe. The former Aston Martin and Maserati executive has also worked for Audi and Kia, before moving to more luxurious brands.

“It is our intention that the design, technology and quality of our cars will speak for the brand. This is a critical market for Genesis and I look forward to Mr. Boesch, with his substantial European and premium expertise, bringing the Genesis story to life in Europe,” added Genesis brand chief Jaehoon Chang.

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