Peugeot Boss Says Traditional Sporty Cars Like The 308 GTI Will Disappear

Peugeot has a very strong and relatively young lineup, but they won’t rest on their laurels, as they will continue to improve it and come up with new products on an almost constant basis, with emphasis on electrification.

The new-gen 208 is available with an electric motor and the 508 and 3008 can be had with a plug-in hybrid powertrain. But what does the future hold for performance models such as the 308 GTI?

Speaking to AutoNews, the brand’s head honcho, Jean-Philippe Imparato, talked about the hot hatch, saying that “traditional sport models such as the 308 GTI will disappear” due to the stricter emissions regulations.

“Paying an extra 10,000 euros [in emissions fines] per vehicle is not an ethical way to drive the change to cleaner vehicles”, he added. “You can have a car that is fun to drive that will also respect the energy transition that we are coping with.” In other words, don’t be surprised if you the next-gen 308 GTI comes with electrification.

The French automaker is reportedly dropping the current 308 GT and GTI this year due to emissions regulations and Imparato is willing to bet on cleaner alternatives when it comes to future sporty models. Peugeot has also taken an initial step in this direction with the 508 Peugeot Sport Engineered Concept, a PHEV capable of hitting 100 km/h (62 mph) in 4.3 seconds and a 250 km/h (155 mph) electronically limited top speed. The study will enter production, according to Imparato, who took to social media to answer ‘yes’ to such a question.

The e-Legend sports coupe concept is another exciting vehicle. And while some reports claimed that they might put it into production if there is enough demand, the Peugeot chief isn’t so sure about that now.

“Obviously, we had great feedback for that model [e-Legend]. Once we manage the EV in the coming year, we will decide yes or no, but I prefer to put our money in the transition right now, rather than on the e-Legend, which would be an investment of about €250 million ($281 million). Finding 20,000 customers at about €80,000 (~$90,000) a car isn’t so easy.”

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