When Nissan’s CEO, Carlos Ghosn, decided to resurrect the Datsun name it wasn’t to bring back famous nameplates from the past, like the 240Z, but to create a budget-friendly brand aimed at emerging markets.
The company’s latest model is a crossover, named the Cross, and was just launched in Indonesia. Sales in the Southeast Asian country will commence in a couple of months, with pricing starting from the equivalent of $12,200.
The Nissan-owned brand will likely introduce it to other Asian markets, such as India, where its sub-4-meter length will make it more affordable to buy due to lower taxes.
Until it reaches the dealers, though, Datsun is celebrating its launch by detailing some of its features in four official videos.
These include the Vehicle Dynamic Control, which is said to be a first in the segment, a sound-proof cabin that keeps most wind and tire noise away from the interior, three rows of seats, and a 6.75-inch touchscreen infotainment system.
Datsun hasn’t detailed the trim levels just yet, but regardless of their selection, buyers will have to settle for a 1.2-liter petrol engine, which is the sole choice. The three-cylinder unit makes 78hp (79PS) and 76lb-ft (104Nm) of torque and is mated to a manual gearbox or, optionally, a CVT.