ARK Performance Elantra Completes Hyundai’s SEMA Lineup

Hyundai has been steadily teasing us with preview renderings – one apiece – for customized concepts that it’s bringing to the upcoming SEMA show in Las Vegas. And now it’s released the last of the four.

Developed with ARK Performance, this Road Racer concept is based on the Elantra. Only as you can see, this is no ordinary econo-box. The show car announced its presence rather emphatically with a comprehensively redone widebody kit, an oversized front splitter, and a full matte vinyl wrap. But there’s more to this concept beneath the surface.

ARK has fitted the Elantra with a turbo kit, blow-off valve and wastegate, custom exhaust, and a completely reworked suspension including coil-over shocks, tower brace, and front and rear anti-roll bars. They’re booked up to forged alloys with Nitto rubber and an upgraded brake kit, while the interior has been refitted with diamond stitching and a custom steering wheel.

The ARK Elantra will be joined by the thousand-horsepower Santa Fe by Bisimoto, another Santa Fe off-roader outfitted by the Rockstar Performance Garage, and a Veloster racer done up by Gurnade. We’re looking forward to seeing more of this quartet in Vegas, but for now you can check out the preview renderings released to date in the gallery below.

Photo Gallery

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