New Ford Fiesta Sales Surpass 500,000 Units in First Year

Just a year after its European market launch in October 2008, and the Ford Fiesta has raked over half a million sales marking a significant milestone for the company which is preparing to bring the small hatch to North America and key Asian Pacific markets next year. Following its introduction in Europe, the latest generation Fiesta was launched in South Africa, Australia, New Zealand and China with global sales reaching 470,000 units through September, with 430,000 units sold in Europe and 40,000 in the Asia Pacific region.

In October, Ford sold another 50,000 units worldwide, pushing the total number beyond 500,000.

“Customers around the world are recognizing the new Fiesta delivers on the global Ford DNA — eye-catching design, innovation, outstanding driving dynamics and great value,” said Jim Farley, group vice president of global marketing and Canada, Mexico and South America.

The new Fiesta will make its first public appearance at a North American show in Los Angeles in December with sales following in the U.S. next summer.

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